Become a Kenda Traction Associate Dealer Today

For 60 years, the name Kenda has meant high quality tires that offer amazing performance and value. Along the way our loyal dealers have been a huge part of our success. To show how much we value your partnership, we’ve created an incentive program designed to reward our most dedicated dealers.

In this exclusive program, you will earn rewards when you purchase Kenda tires. Each quarter you can earn up to $3 per tire (up to $6 on certain models during Double Dollars months). The more tires you buy, the bigger your rewards. No exclusions. If it’s a passenger car or light truck tire with Kenda on it - it counts.

Like everything else with Kenda Traction, enrolling in the program is a snap:

Visit and register for approval. Your distributor and Kenda Tires will be notified when you’ve registered. Once you’ve been approved, you’ll receive a welcome email with your Traction program username and password. Then, go to the program website, complete the registration with your personal and banking information and you’re ready!

You'll be on your way to big rewards!

Kenda Traction Benefits

  • Enhanced Dealer Performance Dashboard
  • Monthly Promotions
  • Flexible Payment Options
  • Merchandising Support
  • Improved Mobile Site Access
  • Dealer Locator on
  • Marketing Support
  • Access to Kenda e-University