Kenda Tires' Fielding Shredder Stars In Netflix's 'Hyperdrive'

August 20, 2019 / Automotive News

Fielding stands near Hyperdrive sign

Reynoldsburg, OH, August 20, 2019 –– Kenda Tires is proud to share the journey of winning professional drift car racer, Fielding Shredder, as he takes his drifting career to new heights. Shredder was selected to participate on a reality television show, ‘Hyperdrive’, where contestants compete against one another in a series of high-stakes races. From executive producer Charlize Theron comes a car competition show like no other.


The show features 28 competitors from all across the globe, putting their own cars to the test. Netflix rented a small city industrial complex in Rochester, NY as the ‘set’ for racers to drift through. This is the highest budget of any car show in history.


“We look forward to continuing to see Fielding achieve great success and be a loyal brand advocate of Kenda Tires. He is a part of our Kenda family,” said Jimmy Yang, CEO/President of Kenda Tires USA and global chairman.

Prior to the races, no practice was allowed on the course. Those who raced were experiencing the course for the first time, intensifying the high-stakes of this competition. Shredder ran Kenda Kaiser KR20A DOT tires in size 235/40R18 on the front and 265/35R18 on the rear. His red car featured the Kenda Tires logo on the driver side of his vehicle.


"This was the most challenging driving event in my entire life!  I couldn’t have done it without Kenda Tires continued support. This is the superbowl of car control, and I was loving every minute!" said Shredder.


Hyperdrive premieres on Wednesday, August 21st at midnight.

”We are thrilled to have been a part of Fielding’s journey for many years now. To see him achieve such great success on Kenda DOT tires with Netflix and Hyperdrive is very rewarding,” states Brandon Stotsenburg, VP of Automotive, at Kenda Tires USA.


HYPERDRIVE. A car and racing competition show like no other. Coming to Netflix, August 21. Mark your calendar and follow along. Social accounts to follow are listed below:

Instagram: @kendatire @shredderracing, @hyperdrivenetflix, @netflix #PODIUM2PAVEMENT

Facebook: Hyperdrive (type @hyperdrivenetflix to get the official account), Netflix, Kenda Tire USA

Fielding and his car Fielding driving on one of the episodes